Investor Brief. CourtzClub

Competitive Landscape

Everyone else is a coaching tool. We're the operating system.

The Competition

SwingVision, Agassi Intelligence & Others

Requires camera or swing analysis to deliver value. Friction kills daily habit

Coaching & analysis features only. No session logging, gear tracking, or court time history

No community competition. Can't run court time challenges, club leaderboards, or friend rivalries

No equipment intelligence. Strings, shoes, and grips deteriorate unnoticed

Aspirational use case. Players open it to get coached, not every day

No rating forecasting. Players don't know if they're improving or plateauing

Our Platform

CourtzClub

✓

Zero-friction session logging. Tap to start on court, stop when done. No camera needed

✓

Complete tennis life tracking. Sessions, venues, matches, practice, and long-term trends

✓

Court time challenges & leaderboards. Friends, clubs, and families competing for most time on court

✓

Smart gear management. Auto-alerts for strings, grips, and shoes based on actual play time

✓

Daily-use habit loop. Players open CourtzClub every time they play, before, during, and after

✓

AI Bump Forecast. Probability-based rating trajectory no competitor offers

New Entrant. Market Validation.

We are the habit. They are the lesson.

Agassi Intelligence, Andre Agassi + IBM

IBM, the official technology partner of Wimbledon and the US Open, partnered with Andre Agassi's media company on an AI coaching platform launching in 2025. It features an AI model of coach Darren Cahill, swing analysis, progress tracking, and e-commerce. The backing of IBM and one of tennis's most recognizable names confirms racquet sports technology is a serious, high-value market.

Why It Doesn't Displace Us

Agassi Intelligence answers: "How do I get better?" CourtzClub answers: "How much am I playing, who am I playing with, and where do I stand?" Coaching tools require a deliberate decision to open them. CourtzClub is opened every single time a player steps on court.

Same camera friction. Swing analysis requires recording your session, every time. That is the same setup problem SwingVision has. Most players will never do it consistently. Our logging takes seconds from your pocket.

Our data accumulates. Theirs resets. After two years on CourtzClub, a player has a complete record of every session, club, partner, and piece of gear they've ever owned. That history is irreplaceable and creates switching costs no coaching platform can replicate.

Different commerce entirely. Their e-commerce is a catalog. Ours is contextual, triggered by actual play data at the exact moment a player's strings or shoes need replacing. That is a fundamentally higher-intent buying signal.

We serve the whole pyramid. Agassi Intelligence will naturally skew toward serious players motivated to improve. CourtzClub serves every player, including the recreational and social majority who want to track, compete with friends, and belong to a community, not take lessons.

Their brand prevents them from copying us. SwingVision built its entire identity around video analysis. Agassi Intelligence is launching as a premium AI coaching brand with Andre Agassi's name behind it. If either pivots to session logging and gear tracking, they dilute what they are. A coaching brand becoming a habit tracker is like Peloton launching a casual walk-logging app. It confuses their existing users, muddies their premium positioning, and sends the message that their core product wasn't enough. They are locked in by their own brand equity.

By the time they decide to try, it's too late. As players accumulate session history, social graphs, and gear logs, the switching cost compounds with every session. The barrier to leaving is not the app features. It is losing an irreplaceable record of a player's entire tennis life. A well-funded team can build features. They cannot go back in time and log a player's last two years on court.

Source Hard Court / The Athletic, "A first look inside Andre Agassi and IBM's AI racquet sports platform," 2025. IBM Wimbledon & US Open partnership: IBM.com

Incumbent. Video-Only.

SwingVision proved the market. Camera friction caps how far they can take it.

What SwingVision Is

SwingVision uses AI-powered video analysis to track ball speed, shot placement, and swing mechanics. It reached a $35M valuation with just 25,000 paying subscribers at $180 per year, and 500,000 total users, entirely from players willing to mount a phone or tablet on court to record their sessions. That is a meaningful signal: serious players will pay for data about their game.

Why It Is a Ceiling, Not a Threat

SwingVision requires camera setup every single session. That friction caps its addressable market to the subset of players willing to film themselves, estimated at 5% of regular players. The other 95% still play, still track their rating, still buy gear, and still want a community. SwingVision has no session logging, no gear tracking, no social graph, no challenges, and no venue intelligence.

Adding our features would mean rebuilding their product. A video analysis tool pivoting to a daily-use tracking platform would confuse their existing users and undermine the premium identity they have built around serious performance improvement.

We are the platform SwingVision users return to between sessions. The two products are complementary. We capture the 95% they never could.

Source SwingVision valuation and subscriber data: public reporting, 2023. App Store rating and user base: SwingVision.com

Platform Depth

Nine pillars that create compounding lock-in.

📍

Venue Intelligence

Every court a player has ever touched, mapped and measured. Time by venue, courts played map, and cross-club discovery. Turning the tennis ecosystem into a living graph.

Data Moat

🤖

AI Bump Forecast

Proprietary model forecasts rating trajectory with probability breakdown. Stay, up, or down. Creates urgency to play more. No competitor offers this.

Unique Feature

👟

Equipment Lifecycle

Tracks strings, overgrips, shoes, and racquets by actual minutes played. Automated replacement alerts trigger at exactly the right moment, with affiliate links built in. Free for all users, creating daily app opens and a direct commerce revenue layer through brand partnerships.

Monetization

👥

Club & Community Graph

Players organically map themselves to real-world clubs and build playing networks. Clubmate discovery, head-to-head comparison, and social feed create Strava-style virality.

Network Effect

🏆

Court Time Challenges

Players create or join time-based competitions with friends, family, and clubs, ranked by total court time. Like a Hyrox challenge group or a marathon training team, they drive consistent play, friendly rivalry, and organic word-of-mouth growth.

Hyrox reference: SBO Financial / SmartCompany, May 2025: ~$140M revenue, 650,000 athletes, 83 events in 2025

Viral Growth Driver

📋

Practice Checklists

Structured drill packs for ball machine, partner, and doubles sessions. Each with coaching cues. Turns casual hitting into purposeful development. Premium differentiator.

Retention Driver

🏟️

Team & Match Management

Coaches and captains manage rosters, create inter-club matches, and track results. Unlocking the B2B layer on top of the consumer product.

B2B Upsell

🏅

Social Feed and Bragging Rights

Strava proved that tracking alone does not drive daily use. The social feed does. 135 million people open Strava not to log a run but to see what their friends ran, give kudos, and check if anyone beat their segment time. The tracking is the input. The social layer is the reason they come back every day. CourtzClub is built on the same insight. Match results, session milestones, and challenge wins post to your feed the moment you log them. Your clubmates see it. Your rivals feel it. You get the same hit of recognition that has kept Strava users paying for years. Remove the feed and CourtzClub is just a logging app. With it, every session becomes a social moment.

Viral Growth Loop

🔍

Player Discovery and Direct Messaging

Search for players by city and USTA rating. Find someone at a compatible level nearby and message them directly inside the app. On TennisRecord you can find a player on another team but there is no way to reach them. On CourtzClub you can. Solving the single most common frustration in amateur tennis: finding someone to play with.

Network Growth

Revenue Model

Freemium that converts. A subscription the serious player can't quit.

A free tier builds the network and locks in data. Premium unlocks the insights that keep players obsessed. Once a player has 40 sessions, 5 partners, and 3 months of history logged, they're not leaving.

Free

forever. Builds the habit

Unlimited session logging
Match scores & results
Social feed & community
Basic stats dashboard
Gear tracking (unlimited items)
Courts played map
Court time challenges with friends & clubs

Best Value. Save 42%

Premium Annual

$69^.99

per year. $5.83/month effective

Everything in Free
AI Bump Forecast
Advanced analytics & trends
Lineup builder for teams & leagues
Practice drill library
Head-to-head player comparison
Priority feature access

Premium Monthly

$9^.99

per month. Flexible entry point

Everything in Free
AI Bump Forecast
Advanced analytics & trends
Practice drill library
Head-to-head player comparison

Go-To-Market

How we get users. And what patient growth actually looks like in this market.

SwingVision took five years to reach 20,000 paying subscribers with Apple keynote features, ex-Tesla founders, and Tennis Australia as an institutional partner and investor. Organic, word-of-mouth growth in racquet sports is real but it is patient. Here is our honest picture of how it works.

SwingVision Growth Benchmark. What 5 Years Looks Like.

2019

Launch

Side project. Apple Watch app. Small organic base.

2020

First Boost

TechStars. Tennis Australia gives 2,200 coaches free access. Apple App of the Day.

2021

Viral

Featured in two Apple keynotes. 370% install growth. 70% of subs organic via social sharing.

2022-23

$6M Series A

Revenue doubled to $1M then $2.4M. Apple Design Award 2023.

2024

20K Paying

$2.7M ARR. 5 years in. Camera-only platform.

SwingVision had Apple keynote placements, ex-Tesla and ex-Cisco founders, Stanford and Berkeley engineering pedigree, and Tennis Australia as both partner and investor. Even with all of that, it took five years to reach 20,000 paying users. This is a patient market. But it is a loyal one.

Our Three Acquisition Channels

Word of Mouth

Tennis is a word of mouth sport. Players find their hitting partners through other players. Every challenge shared, every leaderboard posted, every live court alert is organic marketing built into the product. SwingVision proved that 70% of their subscribers came through organic sharing. Our social features are designed for exactly this loop.

Club and Court Outreach

Walking into clubs directly, talking to players, showing the app in person. This is how the first 100 to 500 users come in every consumer app that serves a local community sport. It is free, high-conversion, and every club member who signs up brings their hitting partners. One club is a natural acquisition funnel.

Free Trial Design

SwingVision found that extending their free trial from 14 to 30 days drove a significant conversion bump, because players need to actually get on court to feel the value. CourtzClub is built on the same insight. The free tier is genuinely useful. Premium earns its upgrade when the habit is formed and the data has accumulated.

What Scale Looks Like. Subscription Revenue at Different User Counts.

1,000 users

~$1,400

20 paying

5,000 users

~$7,000

100 paying

10,000 users

~$14,000

200 paying

50,000 users

~$70,000

1,000 paying

100,000 users

~$140,000

2,000 paying

Based on 2% premium conversion at $69.99/year. Subscription revenue only. Affiliate commerce, B2B club subscriptions, and tournament partnerships sit on top of these numbers. SwingVision reached 20,000 paying users in year five with camera-only features. A broader platform serving the 95% of players who will never set up a camera has a larger addressable base from day one.

Why We Win

Five compounding advantages no hired team can replicate.

Zero-friction habit formation

A player logs a session in seconds from their pocket. Rival apps require mounting hardware, optimal lighting, and post-session processing. Daily-use beats occasional-use in every consumer app category. Our retention is structurally superior.

Behavioral Moat

The richest longitudinal dataset in amateur tennis

Every session logged, every venue visited, every partner played, every piece of gear tracked. After 40 sessions, we know more about a player's tennis life than any other platform on earth. And that data deepens with every session, powering better AI and stronger recommendations over time.

Data Moat

Network effects through clubs and partners

Today, finding a 4.0 player in your city means sleuthing Facebook groups or waiting for your USTA league coordinator to email a spreadsheet. CourtzClub replaces that with a real-time searchable directory filtered by rating, location, and club. Players who find hitting partners through the app have an immediate reason to stay on it. And when a club has 7 members on the platform, churning means losing access to your friends' stats, head-to-heads, live court activity, and shared history. Social graphs are the strongest retention mechanism in consumer tech.

Network Moat

Multi-sport identity from day one

Tennis, padel, and pickleball share the same community graph and equipment vault. As the padel and pickleball booms continue, we're the one platform that grows with the player. Not a tennis app they'll abandon when they discover padel.

Platform Moat

Built by the user, not a team hired to imagine one

CourtzClub was conceived, designed, and built by an active competitive tennis player who felt the gap firsthand. Every feature reflects real on-court experience, not a product manager's assumption. The AI Bump Forecast, in particular, was built on a genuine understanding of how rating progression works and what statistical signals actually predict it. A well-funded team can hire engineers. They cannot replicate years of obsessive, lived-in domain knowledge or the product instincts that come from being your own most demanding user every single week.

The app is currently in closed beta with a small group of active players providing direct, unfiltered feedback from inside the same community it was built for. The foundation is built. The next step is getting it in front of the players who need it.

Founder-Market Fit

Product Roadmap

The core is built. What comes next compounds it.

Roughly 80% of the vision is already in players' hands. The remaining 20% deepens the data, broadens the distribution, and opens the B2B layer.

Already Built

Session & match logging

Zero-friction tap-to-start court time tracking across tennis, pickleball, and padel

Gear lifecycle tracking

Strings, shoes, grips tracked by actual play time with automated replacement alerts and affiliate commerce

AI Bump Forecast

Probability-based NTRP/UTR rating trajectory model built on session and match data

Venue intelligence

Every court mapped, time-by-venue history, live court presence, real-time player alerts

Social graph and messaging

Find clubmates by city and USTA rating, follow players, direct messaging, head-to-head stats

Court Time Challenges

Create and join time-based competitions with friends, family, and clubs ranked by court time

Honors board and leaderboards

Friends, club, and challenge leaderboards driving friendly competition and retention

Activity heatmap and stats

GitHub-style calendar, 45+ tracked metrics, streaks, averages, and partner history

Multi-sport identity

Single profile spanning tennis, pickleball, and padel with sport-specific tracking

iOS app on TestFlight

Live, working app in active closed beta with real player feedback

What Comes Next

USTA API integration

Automate official league match ingestion, eliminating manual entry and dramatically improving Bump Forecast accuracy

Android launch

Expand addressable market to Android users, particularly important for pickleball and padel demographics

Club admin B2B layer

Lightweight dashboard for USTA-member facilities to manage leagues, inter-club challenges, and court time reporting at $99-299 per month

Onboarding and empty state

Guided first-week experience that pulls new users through their first sessions and first connections before the social graph fills in

Tournament bracket integration

In-app bracket tools for USTA sectionals, club tournaments, and challenger-level events as a partnership and revenue layer

Expanded affiliate partnerships

Direct relationships with Tennis Warehouse, Wilson, Babolat, and HEAD beyond current affiliate links

The court experience deserves a platform as rich as the game itself.

Test App Here →

The Strava tennis has been waiting for.

Every screen built for the player who lives tennis.